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- Establish and grow relationships with conventional media, online media, and analysts.
- Manage editorial calendars and prioritize stories for release.
- Proactively develop and pitch feature, trend, thought leadership, and news outreach programs.
- Author bylined articles for placement.
- Strategize, write, and distribute news releases to media outlets and analysts.
- Develop press kits, Q&A, talking points, and other materials.
- Develop client-specific media lists.
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